SCHD vs. DIVL ETF Comparison

Comparison of Schwab US Dividend Equity ETF (SCHD) to Madison Dividend Value ETF (DIVL)
SCHD

Schwab US Dividend Equity ETF

SCHD Description

The investment seeks to track as closely as possible, before fees and expenses, the total return of the Dow Jones U.S. Dividend 100 IndexSM. The fund invests at least 90% of its net assets in stocks that are included in the index. The index is designed to measure the performance of high dividend yielding stocks issued by U.S. companies that have a record of consistently paying dividends, selected for fundamental strength relative to their peers, based on financial ratios. The 100-component index is a subset of the Dow Jones U.S. Broad Market Index, excluding REITs, master limited partnerships, preferred stocks and convertibles. It is non-diversified.

Grade (RS Rating)

Last Trade

$28.98

Average Daily Volume

10,442,733

Number of Holdings *

99

* may have additional holdings in another (foreign) market
DIVL

Madison Dividend Value ETF

DIVL Description The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.53

Average Daily Volume

2,676

Number of Holdings *

36

* may have additional holdings in another (foreign) market
Performance
Period SCHD DIVL
30 Days 2.29% 1.65%
60 Days 3.83% 4.77%
90 Days 5.03% 5.98%
12 Months 26.18% 21.78%
10 Overlapping Holdings
Symbol Grade Weight in SCHD Weight in DIVL Overlap
ABBV F 3.3% 3.54% 3.3%
BLK B 4.53% 3.99% 3.99%
CVX A 4.37% 3.1% 3.1%
EOG A 2.96% 3.17% 2.96%
FAST B 1.79% 4.53% 1.79%
HD B 4.27% 3.83% 3.83%
PAYX B 1.78% 1.13% 1.13%
PEP F 3.55% 1.32% 1.32%
TXN C 3.87% 3.85% 3.85%
USB A 2.99% 2.54% 2.54%
SCHD Overweight 89 Positions Relative to DIVL
Symbol Grade Weight
BMY B 4.49%
CSCO B 4.47%
VZ C 3.78%
UPS C 3.69%
MO A 3.63%
LMT D 3.6%
PFE F 3.51%
AMGN F 3.43%
KO D 3.31%
OKE A 2.4%
VLO C 1.75%
KMB C 1.69%
F C 1.65%
MTB A 1.36%
FITB B 1.23%
TROW B 1.02%
HSY F 1.01%
HBAN A 0.97%
RF A 0.92%
CINF A 0.89%
LYB F 0.81%
PKG A 0.8%
DRI B 0.77%
SNA A 0.72%
CTRA B 0.72%
KEY B 0.69%
BBY D 0.67%
WSO A 0.64%
CF A 0.6%
FNF B 0.6%
AMCR C 0.56%
EWBC A 0.55%
TPR B 0.51%
SWKS F 0.51%
CHRW B 0.5%
UNM A 0.49%
DKS D 0.44%
IPG D 0.42%
CMA B 0.35%
ZION B 0.34%
APA D 0.31%
SNV C 0.31%
HRB D 0.31%
RHI C 0.3%
MTN C 0.26%
COLB B 0.25%
WHR B 0.24%
DINO D 0.24%
JHG B 0.22%
RDN D 0.2%
NXST C 0.2%
OZK B 0.19%
IBOC B 0.15%
MSM C 0.15%
WU F 0.14%
CATY B 0.14%
APAM B 0.13%
BOH B 0.12%
WEN D 0.12%
HUN F 0.12%
CVBF A 0.11%
BANR B 0.1%
HTLF B 0.1%
CNS B 0.1%
NSP F 0.1%
OFG B 0.08%
NWBI B 0.07%
LKFN C 0.07%
FCF B 0.07%
CHCO B 0.07%
CRI F 0.07%
BKE B 0.06%
LEG F 0.06%
VRTS B 0.06%
STBA B 0.06%
GABC B 0.05%
FBMS B 0.04%
PFC B 0.04%
KFRC D 0.04%
CBRL C 0.04%
SRCE B 0.04%
AMSF B 0.04%
OXM F 0.04%
PFBC B 0.04%
ETD C 0.03%
CPF B 0.03%
CWEN C 0.03%
HFWA C 0.03%
GES F 0.02%
SCHD Underweight 26 Positions Relative to DIVL
Symbol Grade Weight
MS A -4.78%
ADP A -4.51%
HON C -3.92%
JPM A -3.52%
LOW C -3.29%
CMCSA B -2.82%
JNJ C -2.77%
UNP C -2.74%
NEE C -2.69%
HPE B -2.65%
MDT D -2.64%
CME B -2.63%
BAC A -2.61%
AMT C -2.58%
COP C -2.57%
MKC C -2.35%
APD A -2.29%
D C -2.28%
CMI A -2.16%
DGX A -2.02%
XOM B -1.91%
PG C -1.41%
NKE F -1.36%
ABT B -1.25%
DE B -1.14%
CL D -0.99%
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