RFV vs. PSL ETF Comparison

Comparison of Guggenheim S&P Midcap 400 Pure Value ETF (RFV) to PowerShares Dynamic Consumer Staples (PSL)

RFV

Guggenheim S&P Midcap 400 Pure Value ETF

RFV Description

The investment seeks to replicate as closely as possible, before fees and expenses, the performance of the S&P MidCap 400 Pure Value Index Total Return. The fund will invest at least 90% of its net assets, plus any borrowings for investment purposes, in the equity securities included in the underlying index. The underlying index is narrow in focus, containing only those S&P MidCap 400 companies with strong value characteristics as selected by S&P. It may hold up to 10% of its assets in securities not included in the underlying index. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$128.90

Average Daily Volume

5,821

Number of Holdings ^*

* may have additional holdings in another (foreign) market

PSL

PowerShares Dynamic Consumer Staples

PSL Description

The PowerShares Dynamic Consumer Staples Sector Portfolio (Fund) is based on the Dynamic Consumer Staples Sector IntellidexSM Index (Intellidex Index). The Fund will normally invest at least 90% of its total assets in common stocks that comprise the Index. The Intellidex Index thoroughly evaluates companies based on a variety of investment merit criteria, including: price momentum, earnings momentum, quality, management action, and value. The Underlying Intellidex Index is comprised of common stocks of 60 US consumer staples companies. These are companies that are principally engaged in the businesses of providing consumer goods and services that have non-cyclical characteristics, including tobacco, textiles, food and beverage, and non-discretionary retail. The Fund and the Index are rebalanced and reconstituted quarterly in February, May, August and November.

Grade (RS Rating)

Last Trade

$108.96

Average Daily Volume

2,469

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	RFV	PSL
30 Days	8.77%	7.09%
60 Days	9.86%	6.83%
90 Days	10.01%	8.49%
12 Months	26.56%	29.47%

4 Overlapping Holdings

Symbol	Grade	Weight in RFV	Weight in PSL	Overlap
BJ	A	0.63%	2.59%	0.63%
PFGC	B	1.86%	2.13%	1.86%
POST	C	0.82%	1.76%	0.82%
USFD	A	2.07%	2.92%	2.07%

RFV Overweight 78 Positions Relative to PSL

Symbol	Grade	Weight
LAD	A	2.66%
AVT	C	2.59%
MTZ	B	2.59%
SNX	C	2.39%
JLL	D	2.27%
THC	D	2.24%
M	D	2.07%
UNM	A	2.02%
JWN	C	1.98%
X	C	1.97%
PPC	C	1.96%
AAL	B	1.92%
GHC	C	1.9%
ARW	D	1.9%
PBF	D	1.79%
AN	C	1.79%
AA	B	1.78%
WCC	B	1.75%
R	B	1.74%
TMHC	B	1.74%
JEF	A	1.7%
DINO	D	1.54%
ARMK	B	1.48%
GT	C	1.43%
MAN	D	1.42%
KD	B	1.42%
ASB	B	1.41%
KMPR	B	1.33%
RGA	A	1.27%
ALLY	C	1.24%
FYBR	D	1.23%
CUZ	B	1.22%
ZION	B	1.18%
CMC	B	1.15%
WHR	B	1.15%
PAG	B	1.15%
FLR	B	1.14%
COHR	B	1.13%
FNB	A	1.11%
FHN	A	1.03%
PVH	C	1.03%
THO	B	1.02%
KRC	C	0.99%
VLY	B	0.98%
JHG	A	0.92%
CLF	F	0.92%
TCBI	B	0.91%
ONB	B	0.89%
LEA	D	0.89%
PRGO	B	0.84%
PB	A	0.82%
VAC	B	0.8%
HOG	D	0.78%
CNH	C	0.78%
IRT	A	0.76%
CNO	A	0.74%
AR	B	0.71%
UGI	A	0.71%
GEF	A	0.68%
GAP	C	0.67%
WBS	A	0.67%
SWX	B	0.64%
ENOV	C	0.62%
ORI	A	0.62%
BIO	D	0.59%
BKH	A	0.59%
OSK	B	0.58%
NVST	B	0.53%
FAF	A	0.52%
KNX	B	0.48%
BERY	B	0.48%
SR	A	0.47%
AGCO	D	0.45%
UAA	C	0.44%
NOV	C	0.42%
UA	C	0.41%
VSH	D	0.35%
CNXC	F	0.23%

RFV Underweight 38 Positions Relative to PSL

Symbol	Grade	Weight
SFM	A	-4.04%
CHD	B	-3.56%
MO	A	-3.56%
CASY	A	-3.32%
SCI	B	-3.27%
COST	B	-3.23%
FRPT	B	-3.19%
MNST	C	-3.14%
PG	A	-2.98%
KR	B	-2.97%
BRBR	A	-2.84%
ATGE	B	-2.79%
HRB	D	-2.74%
LRN	A	-2.68%
PM	B	-2.68%
KDP	D	-2.63%
CALM	A	-2.61%
PEP	F	-2.34%
COKE	C	-2.34%
TAP	C	-2.08%
LAUR	A	-2.07%
INGR	B	-2.0%
UNFI	A	-1.98%
SYY	B	-1.97%
SPB	C	-1.96%
MDLZ	F	-1.95%
LOPE	B	-1.83%
HSY	F	-1.8%
PRDO	B	-1.78%
STZ	D	-1.76%
WDFC	B	-1.69%
VITL	D	-1.68%
IPAR	B	-1.61%
BFAM	D	-1.61%
STRA	C	-1.49%
CHEF	A	-1.48%
HAIN	C	-1.41%
KLG	C	-1.35%