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CNO Financial Group, Inc., through its subsidiaries, develops, markets, and administers health insurance, annuity, individual life insurance, and other insurance products for senior and middle-income markets in the United States. It operates through three segments: Bankers Life, Washington National, and Colonial Penn. The Bankers Life segment markets and distributes Medicare supplement insurance, interest sensitive and traditional life insurance, fixed annuities, and long term care insurance products; Medicare advantage plans primarily through distribution arrangements with Humana, Inc. and United HealthCare, and Medicare Part D prescription drug plans through a distribution and reinsurance arrangement with Coventry Health Care. The Washington National segment markets and distributes supplemental health insurance, including specified disease, accident, and hospital indemnity insurance products; and life insurance to middle income consumers at home and the worksite through independent marketing organizations and insurance agencies. The Colonial Penn segment markets primarily graded benefit and simplified issue life insurance products directly to customers through television advertising, direct mail, Internet, and telemarketing. CNO Financial Group also offers blocks of interest-sensitive life insurance, traditional life insurance, annuities, long-term care insurance, and other supplemental health products. It sells its products through career agents, independent producers, and direct marketing. The company was formerly known as Conseco, Inc. and changed its name to CNO Financial Group, Inc. in May 2010. CNO Financial Group, Inc. was founded in 1979 and is headquartered in Carmel, Indiana.