DIVL vs. PID ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to PowerShares Intl Dividend Achievers (PID)

DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.53

Average Daily Volume

2,676

Number of Holdings ^*

* may have additional holdings in another (foreign) market

PID

PowerShares Intl Dividend Achievers

PID Description

The PowerShares International Dividend Achievers™ Portfolio (Fund) is based on the NASDAQ International Dividend AchieversTM Index (Index). The Fund will normally invest at least 90% of its total assets in dividend paying common stocks that comprise the Index. The Index is designed to identify an international group of American Depository Receipts, Global Depositary Receipts and non-U.S. common or ordinary stocks that have qualified as International Dividend Achievers™. These companies have increased their annual dividend for five or more consecutive fiscal years. The Fund and the Index are reconstituted annually in January and rebalanced quarterly in January, April, July and October. Effective December 28, 2012, the NADAQ OMX Group, Inc., replaced Mergent, Inc., as the Index Provider of the Index. Effective February 25, 2013, the name of the Index changed from International Dividend Achievers Index to NASDAQ International Dividend Achievers Index. There will be no change to the methodology by which NASDAQ OMX Group, Inc., the Index Provider, calculates the Index. Please see the Fund’s prospectus supplement for more information. On February 25, 2013, NASDAQ took the place of the NYSE as the official Index data source.

Grade (RS Rating)

Last Trade

$19.18

Average Daily Volume

75,916

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	DIVL	PID
30 Days	1.65%	-3.03%
60 Days	4.77%	-2.33%
90 Days	5.98%	-0.52%
12 Months	21.78%	15.24%

0 Overlapping Holdings

	Symbol	Grade	Weight in DIVL	Weight in PID	Overlap

DIVL Overweight 36 Positions Relative to PID

Symbol	Grade	Weight
MS	A	4.78%
FAST	B	4.53%
ADP	A	4.51%
BLK	B	3.99%
HON	C	3.92%
TXN	C	3.85%
HD	B	3.83%
ABBV	F	3.54%
JPM	A	3.52%
LOW	C	3.29%
EOG	A	3.17%
CVX	A	3.1%
CMCSA	B	2.82%
JNJ	C	2.77%
UNP	C	2.74%
NEE	C	2.69%
HPE	B	2.65%
MDT	D	2.64%
CME	B	2.63%
BAC	A	2.61%
AMT	C	2.58%
COP	C	2.57%
USB	A	2.54%
MKC	C	2.35%
APD	A	2.29%
D	C	2.28%
CMI	A	2.16%
DGX	A	2.02%
XOM	B	1.91%
PG	C	1.41%
NKE	F	1.36%
PEP	F	1.32%
ABT	B	1.25%
DE	B	1.14%
PAYX	B	1.13%
CL	D	0.99%

DIVL Underweight 23 Positions Relative to PID

Symbol	Grade	Weight
BTI	B	-4.03%
NGG	D	-3.9%
KOF	F	-3.81%
PHI	D	-3.4%
TD	D	-2.78%
SNY	F	-2.51%
GFI	D	-2.43%
DEO	F	-2.31%
OTEX	F	-2.27%
MUFG	B	-2.27%
SMFG	B	-2.23%
NVS	F	-2.12%
PSO	B	-1.85%
INFY	C	-1.76%
DOX	D	-1.63%
CNI	F	-1.51%
RELX	D	-1.28%
RBA	A	-1.12%
WTW	B	-1.01%
SAP	B	-0.92%
LOGI	D	-0.88%
NVO	F	-0.6%
WCN	A	-0.49%