Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 29	B	Strong	Up	Up	Up	1.29%
Aug 28	B	Strong	Up	Up	Up	1.02%
Aug 27	B	Weak or Absent	Up	Flat	Flat	2.02%
Aug 26	C	Weak or Absent	Up	Up	Up	1.18%
Aug 23	C	Weak or Absent	Up	Flat	Flat	2.22%
Aug 22	C	Weak or Absent	Up	Flat	Flat	2.09%
Aug 21	C	Weak or Absent	Up	Flat	Flat	2.22%
Aug 20	C	Weak or Absent	Up	Flat	Flat	2.42%
Aug 19	C	Weak or Absent	Up	Flat	Flat	2.46%
Aug 16	B	Weak or Absent	Up	Flat	Flat	2.42%