Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 8	B	Strong	Up	Up	Flat	2.16%
Jul 5	A	Strong	Up	Up	Flat	2.20%
Jul 3	A	Strong	Up	Up	Flat	2.24%
Jul 2	A	Strong	Up	Up	Flat	2.28%
Jul 1	A	Strong	Up	Up	Flat	2.08%
Jun 28	A	Weak or Absent	Up	Up	Up	1.87%
Jun 27	A	Weak or Absent	Up	Up	Flat	2.89%
Jun 26	A	Weak or Absent	Up	Up	Flat	2.32%
Jun 25	A	Weak or Absent	Up	Up	Up	1.44%
Jun 24	A	Weak or Absent	Up	Up	Up	1.80%