Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 21	A	Weak or Absent	Up	Flat	Flat	3.33%
Jun 20	A	Weak or Absent	Up	Flat	Flat	3.46%
Jun 18	A	Weak or Absent	Up	Up	Up	2.52%
Jun 17	A	Weak or Absent	Up	Flat	Flat	3.34%
Jun 14	A	Weak or Absent	Up	Up	Flat	3.13%
Jun 13	B	Weak or Absent	Up	Flat	Down	3.75%
Jun 12	A	Weak or Absent	Up	Up	Flat	3.10%
Jun 11	C	Weak or Absent	Up	Flat	Down	3.83%
Jun 10	A	Weak or Absent	Up	Up	Flat	3.13%
Jun 7	A	Weak or Absent	Up	Up	Flat	2.73%