Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 15	C	Weak or Absent	Up	Flat	Flat	2.67%
Aug 14	C	Weak or Absent	Up	Flat	Flat	2.63%
Aug 13	C	Weak or Absent	Up	Flat	Down	2.79%
Aug 12	B	Strong	Up	Down	Down	3.12%
Aug 9	B	Strong	Up	Down	Down	3.16%
Aug 8	B	Strong	Up	Flat	Down	2.61%
Aug 7	A	Strong	Up	Up	Down	1.73%
Aug 6	A	Strong	Up	Up	Down	2.05%
Aug 5	A	Strong	Up	Up	Down	2.00%
Aug 2	B	Strong	Up	Up	Down	1.82%