Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 13	C	Strong	Up	Flat	Flat	1.53%
Sep 12	B	Strong	Up	Up	Up	0.43%
Sep 11	B	Strong	Up	Flat	Flat	1.61%
Sep 10	B	Strong	Up	Up	Flat	1.41%
Sep 9	A	Strong	Up	Up	Flat	1.06%
Sep 6	B	Strong	Up	Flat	Flat	1.90%
Sep 5	B	Strong	Up	Flat	Flat	1.98%
Sep 4	B	Strong	Up	Flat	Flat	1.77%
Sep 3	B	Strong	Up	Flat	Flat	1.62%
Aug 30	B	Strong	Up	Flat	Flat	1.77%