Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 22	A	Strong	Up	Up	Up	0.26%
Jul 19	A	Strong	Up	Up	Up	1.05%
Jul 18	A	Strong	Up	Up	Flat	1.65%
Jul 17	A	Strong	Up	Up	Up	1.27%
Jul 16	B	Strong	Up	Up	Up	1.05%
Jul 15	A	Strong	Up	Up	Up	1.19%
Jul 12	B	Strong	Up	Up	Flat	1.98%
Jul 11	A	Strong	Up	Up	Flat	2.06%
Jul 10	B	Strong	Up	Flat	Flat	2.47%
Jul 9	B	Strong	Up	Up	Flat	2.26%