Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 27	C	Weak or Absent	Down	Up	Flat	16.56%
Jun 26	C	Weak or Absent	Down	Up	Down	18.14%
Jun 23	C	Weak or Absent	Down	Up	Flat	17.10%
Jun 22	C	Weak or Absent	Down	Up	Down	18.24%
Jun 21	C	Weak or Absent	Down	Up	Up	16.39%
Jun 20	B	Weak or Absent	Up	Up	Up	14.18%
Jun 16	C	Weak or Absent	Down	Up	Up	15.89%
Jun 15	C	Weak or Absent	Down	Up	Up	16.71%
Jun 14	C	Weak or Absent	Down	Up	Up	17.64%
Jun 13	C	Weak or Absent	Down	Up	Up	17.40%