Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 13	C	Weak or Absent	Down	Up	Up	17.36%
Jun 12	C	Weak or Absent	Down	Up	Up	18.85%
Jun 9	C	Weak or Absent	Down	Up	Up	17.60%
Jun 8	C	Weak or Absent	Down	Up	Up	18.09%
Jun 7	C	Weak or Absent	Down	Up	Up	18.34%
Jun 6	C	Weak or Absent	Down	Up	Up	18.59%
Jun 5	B	Weak or Absent	Down	Up	Up	19.87%
Jun 2	C	Weak or Absent	Down	Up	Up	21.14%
Jun 1	C	Weak or Absent	Down	Up	Up	20.75%
May 31	C	Weak or Absent	Down	Up	Up	20.18%