Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 30	D	Strong	Down	Down	Up	17.70%
Aug 29	D	Strong	Down	Down	Flat	19.66%
Aug 28	D	Strong	Down	Down	Flat	19.68%
Aug 25	D	Strong	Down	Down	Flat	20.10%
Aug 24	D	Strong	Down	Down	Flat	19.63%
Aug 23	D	Strong	Down	Down	Flat	19.32%
Aug 22	D	Strong	Down	Down	Down	19.84%
Aug 21	D	Strong	Down	Down	Down	19.73%
Aug 18	D	Strong	Down	Down	Down	19.22%
Aug 17	D	Strong	Down	Down	Down	19.48%