Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 12	B	Strong	Up	Up	Up	13.68%
Jul 11	B	Strong	Up	Up	Up	13.49%
Jul 10	B	Strong	Flat	Up	Flat	15.21%
Jul 7	B	Strong	Up	Up	Up	14.49%
Jul 6	C	Strong	Flat	Up	Flat	15.60%
Jul 5	B	Strong	Up	Up	Up	14.44%
Jul 3	B	Strong	Up	Up	Up	14.59%
Jun 30	B	Strong	Up	Up	Up	13.59%
Jun 29	C	Weak or Absent	Down	Up	Flat	16.58%
Jun 28	C	Weak or Absent	Down	Up	Up	15.98%