Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 28	A	Weak or Absent	Up	Up	Up	14.01%
Sep 27	A	Weak or Absent	Up	Up	Up	16.41%
Sep 26	C	Weak or Absent	Down	Down	Down	18.71%
Sep 25	C	Weak or Absent	Down	Down	Flat	18.15%
Sep 22	C	Weak or Absent	Flat	Flat	Flat	17.25%
Sep 21	C	Weak or Absent	Down	Down	Down	18.55%
Sep 20	D	Weak or Absent	Down	Down	Flat	17.90%
Sep 19	D	Weak or Absent	Down	Down	Flat	17.90%
Sep 18	C	Weak or Absent	Flat	Flat	Flat	17.15%
Sep 15	D	Weak or Absent	Down	Down	Flat	17.64%