Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 14	D	Weak or Absent	Down	Down	Down	18.15%
Sep 13	D	Weak or Absent	Down	Down	Flat	17.70%
Sep 12	C	Weak or Absent	Flat	Down	Flat	17.27%
Sep 11	C	Weak or Absent	Down	Down	Flat	17.70%
Sep 8	D	Weak or Absent	Down	Down	Flat	18.15%
Sep 7	B	Strong	Flat	Flat	Up	16.65%
Sep 6	C	Strong	Down	Down	Flat	18.30%
Sep 5	D	Strong	Down	Down	Up	17.85%
Sep 1	B	Strong	Up	Flat	Up	16.01%
Aug 31	B	Strong	Up	Flat	Up	16.01%