Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 26	B	Weak or Absent	Up	Up	Up	12.75%
Jul 25	C	Weak or Absent	Up	Up	Flat	14.01%
Jul 24	C	Weak or Absent	Up	Up	Flat	13.82%
Jul 21	C	Weak or Absent	Up	Up	Flat	13.92%
Jul 20	B	Weak or Absent	Up	Up	Flat	13.92%
Jul 19	B	Weak or Absent	Up	Up	Flat	13.78%
Jul 18	B	Strong	Up	Up	Flat	13.78%
Jul 17	B	Strong	Up	Up	Up	12.61%
Jul 14	C	Strong	Up	Up	Flat	14.73%
Jul 13	B	Strong	Up	Up	Up	13.17%