Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Oct 12	B	Weak or Absent	Down	Down	Down	19.33%
Oct 11	A	Weak or Absent	Up	Up	Down	16.60%
Oct 10	B	Weak or Absent	Flat	Flat	Down	17.27%
Oct 9	A	Weak or Absent	Up	Flat	Down	16.66%
Oct 6	B	Weak or Absent	Flat	Down	Down	17.73%
Oct 5	A	Weak or Absent	Up	Flat	Down	16.71%
Oct 4	A	Weak or Absent	Up	Up	Up	13.83%
Oct 3	A	Weak or Absent	Up	Up	Up	15.28%
Oct 2	A	Weak or Absent	Up	Up	Up	13.21%
Sep 29	A	Weak or Absent	Up	Up	Up	11.58%