Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 7	B	Strong	Flat	Flat	Up	15.52%
Sep 6	C	Strong	Down	Down	Flat	17.15%
Sep 5	D	Strong	Down	Down	Up	16.70%
Sep 1	B	Strong	Up	Flat	Up	14.89%
Aug 31	B	Strong	Up	Flat	Up	14.89%
Aug 30	D	Strong	Down	Down	Up	16.55%
Aug 29	D	Strong	Down	Down	Flat	18.50%
Aug 28	D	Strong	Down	Down	Flat	18.52%
Aug 25	D	Strong	Down	Down	Flat	18.93%
Aug 24	D	Strong	Down	Down	Flat	18.47%