Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Oct 26	A	Weak or Absent	Up	Up	Flat	15.77%
Oct 25	A	Weak or Absent	Up	Up	Flat	15.77%
Oct 24	A	Weak or Absent	Up	Up	Flat	15.52%
Oct 23	A	Weak or Absent	Up	Up	Up	14.40%
Oct 20	A	Weak or Absent	Up	Up	Up	13.59%
Oct 19	A	Weak or Absent	Up	Up	Up	15.52%
Oct 18	A	Weak or Absent	Up	Up	Up	14.45%
Oct 17	A	Weak or Absent	Up	Up	Up	15.89%
Oct 16	B	Weak or Absent	Flat	Flat	Down	18.03%
Oct 13	A	Weak or Absent	Up	Up	Up	15.52%