Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 21	C	Weak or Absent	Down	Down	Down	17.40%
Sep 20	D	Weak or Absent	Down	Down	Flat	16.75%
Sep 19	D	Weak or Absent	Down	Down	Flat	16.75%
Sep 18	C	Weak or Absent	Flat	Flat	Flat	16.01%
Sep 15	D	Weak or Absent	Down	Down	Flat	16.50%
Sep 14	D	Weak or Absent	Down	Down	Down	17.00%
Sep 13	D	Weak or Absent	Down	Down	Flat	16.55%
Sep 12	C	Weak or Absent	Flat	Down	Flat	16.13%
Sep 11	C	Weak or Absent	Down	Down	Flat	16.55%
Sep 8	D	Weak or Absent	Down	Down	Flat	17.00%