Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jan 25	A	Weak or Absent	Up	Up	Up	5.17%
Jan 24	A	Weak or Absent	Up	Up	Up	6.50%
Jan 23	A	Weak or Absent	Up	Up	Up	6.71%
Jan 22	C	Weak or Absent	Up	Up	Flat	7.79%
Jan 19	A	Weak or Absent	Up	Up	Up	6.71%
Jan 18	A	Weak or Absent	Up	Up	Up	7.14%
Jan 17	A	Weak or Absent	Up	Up	Up	6.71%
Jan 16	A	Weak or Absent	Up	Up	Up	6.71%
Jan 12	A	Weak or Absent	Up	Up	Up	7.14%
Jan 11	A	Weak or Absent	Up	Up	Up	7.74%