Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Dec 14	A	Strong	Up	Up	Up	8.10%
Dec 13	B	Strong	Up	Up	Flat	8.75%
Dec 12	A	Strong	Up	Up	Up	8.75%
Dec 11	B	Strong	Up	Up	Flat	9.95%
Dec 8	A	Strong	Up	Up	Up	8.23%
Dec 7	A	Strong	Up	Up	Up	9.10%
Dec 6	A	Weak or Absent	Up	Up	Up	9.10%
Dec 5	A	Weak or Absent	Up	Up	Up	8.97%
Dec 4	A	Weak or Absent	Up	Up	Up	9.63%
Dec 1	A	Weak or Absent	Up	Up	Up	9.63%