Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jan 10	B	Weak or Absent	Up	Up	Flat	8.58%
Jan 9	A	Weak or Absent	Up	Up	Flat	8.23%
Jan 8	A	Weak or Absent	Up	Up	Flat	7.79%
Jan 5	B	Weak or Absent	Up	Up	Down	8.89%
Jan 4	A	Strong	Up	Up	Flat	8.23%
Jan 3	B	Strong	Up	Up	Down	9.78%
Jan 2	B	Strong	Up	Up	Flat	8.31%
Dec 29	C	Strong	Up	Up	Down	9.33%
Dec 28	B	Strong	Up	Up	Flat	8.23%
Dec 27	B	Strong	Up	Up	Up	7.52%