Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Mar 22	B	Weak or Absent	Up	Up	Up	5.07%
Mar 21	B	Weak or Absent	Up	Up	Up	5.86%
Mar 20	B	Weak or Absent	Up	Flat	Flat	6.93%
Mar 19	D	Weak or Absent	Up	Down	Down	7.74%
Mar 18	C	Weak or Absent	Up	Flat	Flat	7.31%
Mar 15	B	Weak or Absent	Up	Flat	Flat	6.92%
Mar 14	B	Weak or Absent	Up	Flat	Flat	6.88%
Mar 13	B	Weak or Absent	Up	Up	Up	6.24%
Mar 12	B	Weak or Absent	Up	Flat	Flat	6.84%
Mar 11	D	Weak or Absent	Up	Down	Down	8.18%