Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jan 30	B	Weak or Absent	Up	Up	Flat	4.96%
Jan 29	B	Weak or Absent	Up	Up	Flat	5.38%
Jan 26	A	Weak or Absent	Up	Up	Up	4.42%
Jan 25	A	Weak or Absent	Up	Up	Up	4.07%
Jan 24	A	Weak or Absent	Up	Up	Up	5.38%
Jan 23	A	Weak or Absent	Up	Up	Up	5.59%
Jan 22	C	Weak or Absent	Up	Up	Flat	6.66%
Jan 19	A	Weak or Absent	Up	Up	Up	5.59%
Jan 18	A	Weak or Absent	Up	Up	Up	6.01%
Jan 17	A	Weak or Absent	Up	Up	Up	5.59%