Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 8	A	Strong	Up	Up	Flat	4.85%
Apr 5	A	Strong	Up	Up	Flat	5.06%
Apr 4	A	Strong	Up	Up	Up	4.18%
Apr 3	A	Strong	Up	Up	Up	4.68%
Apr 2	A	Strong	Up	Up	Flat	5.35%
Apr 1	A	Strong	Up	Up	Up	4.72%
Mar 28	B	Strong	Up	Up	Up	5.36%
Mar 27	B	Strong	Up	Up	Up	4.43%
Mar 26	B	Strong	Up	Up	Flat	6.28%
Mar 25	B	Weak or Absent	Up	Up	Flat	6.45%