Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jan 16	A	Weak or Absent	Up	Up	Up	5.59%
Jan 12	A	Weak or Absent	Up	Up	Up	6.01%
Jan 11	A	Weak or Absent	Up	Up	Up	6.61%
Jan 10	B	Weak or Absent	Up	Up	Flat	7.44%
Jan 9	A	Weak or Absent	Up	Up	Flat	7.09%
Jan 8	A	Weak or Absent	Up	Up	Flat	6.66%
Jan 5	B	Weak or Absent	Up	Up	Down	7.74%
Jan 4	A	Strong	Up	Up	Flat	7.09%
Jan 3	B	Strong	Up	Up	Down	8.63%
Jan 2	B	Strong	Up	Up	Flat	7.18%