Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 22	A	Weak or Absent	Up	Flat	Down	6.25%
Apr 19	A	Strong	Up	Flat	Down	6.25%
Apr 18	A	Strong	Up	Up	Down	5.70%
Apr 17	A	Strong	Up	Flat	Down	6.25%
Apr 16	A	Strong	Up	Up	Down	5.48%
Apr 15	A	Strong	Up	Up	Flat	5.27%
Apr 12	A	Strong	Up	Up	Up	4.18%
Apr 11	A	Strong	Up	Up	Down	5.70%
Apr 10	A	Strong	Up	Up	Up	4.14%
Apr 9	A	Strong	Up	Up	Flat	4.64%