Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 6	A	Weak or Absent	Up	Up	Up	3.36%
May 3	A	Weak or Absent	Up	Up	Up	4.43%
May 2	A	Weak or Absent	Up	Up	Up	4.02%
May 1	A	Weak or Absent	Up	Up	Up	4.39%
Apr 30	A	Weak or Absent	Up	Up	Up	4.43%
Apr 29	A	Weak or Absent	Up	Up	Up	4.85%
Apr 26	A	Weak or Absent	Up	Up	Flat	5.30%
Apr 25	A	Weak or Absent	Up	Up	Flat	5.23%
Apr 24	A	Weak or Absent	Up	Up	Flat	5.27%
Apr 23	A	Weak or Absent	Up	Flat	Flat	5.78%