Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Mar 13	B	Weak or Absent	Up	Up	Up	5.13%
Mar 12	B	Weak or Absent	Up	Flat	Flat	5.72%
Mar 11	D	Weak or Absent	Up	Down	Down	7.05%
Mar 8	C	Weak or Absent	Up	Flat	Flat	5.89%
Mar 7	D	Weak or Absent	Up	Flat	Flat	6.27%
Mar 6	C	Weak or Absent	Up	Flat	Flat	6.23%
Mar 5	B	Weak or Absent	Up	Flat	Flat	5.89%
Mar 4	C	Weak or Absent	Up	Flat	Flat	6.01%
Mar 1	C	Weak or Absent	Up	Flat	Flat	6.01%
Feb 29	A	Weak or Absent	Up	Up	Up	3.28%