Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Mar 27	B	Strong	Up	Up	Up	3.34%
Mar 26	B	Strong	Up	Up	Flat	5.17%
Mar 25	B	Weak or Absent	Up	Up	Flat	5.34%
Mar 22	B	Weak or Absent	Up	Up	Up	3.97%
Mar 21	B	Weak or Absent	Up	Up	Up	4.75%
Mar 20	B	Weak or Absent	Up	Flat	Flat	5.80%
Mar 19	D	Weak or Absent	Up	Down	Down	6.61%
Mar 18	C	Weak or Absent	Up	Flat	Flat	6.18%
Mar 15	B	Weak or Absent	Up	Flat	Flat	5.80%
Mar 14	B	Weak or Absent	Up	Flat	Flat	5.76%