Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 20	A	Weak or Absent	Up	Up	Up	3.32%
May 17	B	Weak or Absent	Up	Up	Flat	3.81%
May 16	B	Weak or Absent	Up	Up	Flat	4.43%
May 15	B	Strong	Up	Up	Flat	4.05%
May 14	A	Strong	Up	Up	Flat	4.06%
May 13	A	Weak or Absent	Up	Up	Flat	4.02%
May 10	A	Weak or Absent	Up	Up	Flat	3.93%
May 9	A	Weak or Absent	Up	Up	Flat	4.37%
May 8	A	Weak or Absent	Up	Up	Flat	4.64%
May 7	A	Weak or Absent	Up	Up	Flat	4.02%