Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 4	A	Weak or Absent	Up	Up	Flat	4.02%
Jun 3	A	Weak or Absent	Up	Up	Up	2.27%
May 31	A	Weak or Absent	Up	Up	Flat	3.61%
May 30	A	Weak or Absent	Up	Flat	Flat	4.56%
May 29	A	Weak or Absent	Up	Up	Flat	3.81%
May 28	A	Weak or Absent	Up	Up	Flat	3.65%
May 24	A	Weak or Absent	Up	Up	Flat	4.45%
May 23	A	Weak or Absent	Up	Flat	Down	4.77%
May 22	A	Weak or Absent	Up	Up	Flat	3.81%
May 21	A	Weak or Absent	Up	Up	Flat	3.77%