Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 11	A	Strong	Up	Up	Down	4.59%
Apr 10	A	Strong	Up	Up	Up	3.05%
Apr 9	A	Strong	Up	Up	Flat	3.54%
Apr 8	A	Strong	Up	Up	Flat	3.75%
Apr 5	A	Strong	Up	Up	Flat	3.96%
Apr 4	A	Strong	Up	Up	Up	3.09%
Apr 3	A	Strong	Up	Up	Up	3.58%
Apr 2	A	Strong	Up	Up	Flat	4.25%
Apr 1	A	Strong	Up	Up	Up	3.63%
Mar 28	B	Strong	Up	Up	Up	4.25%