Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 18	A	Weak or Absent	Up	Up	Up	3.20%
Jun 17	A	Weak or Absent	Up	Flat	Flat	4.02%
Jun 14	A	Weak or Absent	Up	Up	Flat	3.81%
Jun 13	B	Weak or Absent	Up	Flat	Down	4.43%
Jun 12	A	Weak or Absent	Up	Up	Flat	3.78%
Jun 11	C	Weak or Absent	Up	Flat	Down	4.51%
Jun 10	A	Weak or Absent	Up	Up	Flat	3.81%
Jun 7	A	Weak or Absent	Up	Up	Flat	3.40%
Jun 6	B	Weak or Absent	Up	Flat	Flat	4.32%
Jun 5	B	Weak or Absent	Up	Up	Flat	4.02%