Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 25	A	Weak or Absent	Up	Up	Flat	4.12%
Apr 24	A	Weak or Absent	Up	Up	Flat	4.17%
Apr 23	A	Weak or Absent	Up	Flat	Flat	4.67%
Apr 22	A	Weak or Absent	Up	Flat	Down	5.14%
Apr 19	A	Strong	Up	Flat	Down	5.14%
Apr 18	A	Strong	Up	Up	Down	4.59%
Apr 17	A	Strong	Up	Flat	Down	5.14%
Apr 16	A	Strong	Up	Up	Down	4.38%
Apr 15	A	Strong	Up	Up	Flat	4.17%
Apr 12	A	Strong	Up	Up	Up	3.09%