Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 3	A	Strong	Up	Up	Flat	2.91%
Jul 2	A	Strong	Up	Up	Flat	2.95%
Jul 1	A	Strong	Up	Up	Flat	2.75%
Jun 28	A	Weak or Absent	Up	Up	Up	2.55%
Jun 27	A	Weak or Absent	Up	Up	Flat	3.56%
Jun 26	A	Weak or Absent	Up	Up	Flat	3.00%
Jun 25	A	Weak or Absent	Up	Up	Up	2.11%
Jun 24	A	Weak or Absent	Up	Up	Up	2.47%
Jun 21	A	Weak or Absent	Up	Flat	Flat	4.01%
Jun 20	A	Weak or Absent	Up	Flat	Flat	4.14%