Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 18	A	Strong	Up	Up	Flat	2.42%
Jul 17	A	Strong	Up	Up	Up	2.04%
Jul 16	B	Strong	Up	Up	Up	1.82%
Jul 15	A	Strong	Up	Up	Up	1.96%
Jul 12	B	Strong	Up	Up	Flat	2.75%
Jul 11	A	Strong	Up	Up	Flat	2.83%
Jul 10	B	Strong	Up	Flat	Flat	3.24%
Jul 9	B	Strong	Up	Up	Flat	3.04%
Jul 8	B	Strong	Up	Up	Flat	2.83%
Jul 5	A	Strong	Up	Up	Flat	2.87%