Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 23	A	Weak or Absent	Up	Flat	Down	4.12%
May 22	A	Weak or Absent	Up	Up	Flat	3.17%
May 21	A	Weak or Absent	Up	Up	Flat	3.13%
May 20	A	Weak or Absent	Up	Up	Up	2.69%
May 17	B	Weak or Absent	Up	Up	Flat	3.17%
May 16	B	Weak or Absent	Up	Up	Flat	3.79%
May 15	B	Strong	Up	Up	Flat	3.41%
May 14	A	Strong	Up	Up	Flat	3.42%
May 13	A	Weak or Absent	Up	Up	Flat	3.38%
May 10	A	Weak or Absent	Up	Up	Flat	3.30%