Social Media Marketing Stocks List
Symbol | Grade | Name | % Change | |
---|---|---|---|---|
ASST | F | Asset Entities Inc. | -1.54 | |
DLX | F | Deluxe Corporation | -1.74 | |
BAOS | D | Baosheng Media Group Holdings Limited | -4.07 | |
XELB | D | Xcel Brands, Inc. | -1.76 | |
OMC | A | Omnicom Group Inc. | -0.68 | |
ADP | A | Automatic Data Processing, Inc. | 1.21 |
Related Industries: Advertising Agencies Advertising Agencies Apparel Manufacturing Business Services Internet Content & Information
Symbol | Grade | Name | Weight | |
---|---|---|---|---|
WBIL | C | WBI Large Cap Tactical Select Shares | 5.01 | |
WBIG | B | WBI Large Cap Tactical Yield Shares | 4.92 | |
RSPC | A | Invesco S&P 500 Equal Weight Communication Services ETF | 4.73 | |
DIVL | A | Madison Dividend Value ETF | 4.26 | |
DIVY | B | Sound Equity Income ETF | 4.18 |
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- Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
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