Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 1	A	Strong	Up	Up	Flat	0.50%
Jul 31	A	Strong	Up	Up	Up	-0.89%
Jul 30	A	Strong	Up	Up	Flat	1.02%
Jul 29	A	Strong	Up	Up	Flat	1.48%
Jul 26	A	Strong	Up	Up	Up	0.11%
Jul 25	A	Strong	Up	Up	Up	0.27%
Jul 24	A	Strong	Up	Up	Flat	1.74%
Jul 23	A	Strong	Up	Up	Up	1.22%
Jul 22	A	Strong	Up	Up	Up	1.02%
Jul 19	A	Strong	Up	Up	Up	1.82%