Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 6	B	Weak or Absent	Up	Flat	Flat	3.80%
Jun 5	B	Weak or Absent	Up	Up	Flat	3.50%
Jun 4	A	Weak or Absent	Up	Up	Flat	3.50%
Jun 3	A	Weak or Absent	Up	Up	Up	1.76%
May 31	A	Weak or Absent	Up	Up	Flat	3.09%
May 30	A	Weak or Absent	Up	Flat	Flat	4.04%
May 29	A	Weak or Absent	Up	Up	Flat	3.30%
May 28	A	Weak or Absent	Up	Up	Flat	3.13%
May 24	A	Weak or Absent	Up	Up	Flat	3.93%
May 23	A	Weak or Absent	Up	Flat	Down	4.25%