Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 26	C	Strong	Up	Flat	Flat	1.07%
Sep 25	C	Strong	Up	Flat	Flat	1.07%
Sep 24	C	Strong	Up	Flat	Flat	1.31%
Sep 23	B	Strong	Up	Up	Flat	0.68%
Sep 20	C	Strong	Up	Flat	Flat	0.99%
Sep 19	C	Strong	Up	Flat	Flat	0.95%
Sep 18	C	Strong	Up	Flat	Flat	1.15%
Sep 17	B	Strong	Up	Up	Flat	0.91%
Sep 16	B	Strong	Up	Up	Up	0.01%
Sep 13	C	Strong	Up	Flat	Flat	1.23%