Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 5	A	Strong	Up	Up	Down	1.23%
Aug 2	B	Strong	Up	Up	Down	1.05%
Aug 1	A	Strong	Up	Up	Flat	-0.25%
Jul 31	A	Strong	Up	Up	Up	-1.63%
Jul 30	A	Strong	Up	Up	Flat	0.26%
Jul 29	A	Strong	Up	Up	Flat	0.71%
Jul 26	A	Strong	Up	Up	Up	-0.64%
Jul 25	A	Strong	Up	Up	Up	-0.49%
Jul 24	A	Strong	Up	Up	Flat	0.98%
Jul 23	A	Strong	Up	Up	Up	0.45%