Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Aug 19	C	Weak or Absent	Up	Flat	Flat	1.69%
Aug 16	B	Weak or Absent	Up	Flat	Flat	1.65%
Aug 15	C	Weak or Absent	Up	Flat	Flat	1.89%
Aug 14	C	Weak or Absent	Up	Flat	Flat	1.85%
Aug 13	C	Weak or Absent	Up	Flat	Down	2.02%
Aug 12	B	Strong	Up	Down	Down	2.34%
Aug 9	B	Strong	Up	Down	Down	2.38%
Aug 8	B	Strong	Up	Flat	Down	1.83%
Aug 7	A	Strong	Up	Up	Down	0.97%
Aug 6	A	Strong	Up	Up	Down	1.28%