Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Dec 28	C	Weak or Absent	Down	Down	Flat	13.25%
Dec 27	F	Weak or Absent	Down	Down	Down	13.83%
Dec 23	D	Weak or Absent	Down	Flat	Flat	13.12%
Dec 22	F	Weak or Absent	Down	Down	Down	15.38%
Dec 21	D	Weak or Absent	Down	Down	Down	14.10%
Dec 20	D	Weak or Absent	Down	Down	Down	13.65%
Dec 19	C	Weak or Absent	Down	Flat	Down	12.72%
Dec 16	C	Weak or Absent	Down	Flat	Down	12.76%
Dec 15	B	Weak or Absent	Down	Up	Flat	11.84%
Dec 14	A	Weak or Absent	Flat	Up	Up	9.96%