Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jan 12	D	Weak or Absent	Down	Flat	Flat	11.67%
Jan 11	C	Weak or Absent	Flat	Up	Up	11.28%
Jan 10	C	Weak or Absent	Down	Flat	Up	11.88%
Jan 9	C	Weak or Absent	Down	Flat	Up	11.80%
Jan 6	C	Weak or Absent	Down	Flat	Up	11.88%
Jan 5	B	Weak or Absent	Down	Flat	Up	12.28%
Jan 4	C	Weak or Absent	Down	Flat	Up	12.10%
Jan 3	B	Weak or Absent	Down	Flat	Up	12.28%
Dec 30	B	Weak or Absent	Down	Flat	Up	12.28%
Dec 29	C	Weak or Absent	Down	Down	Flat	13.16%