Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Dec 13	C	Weak or Absent	Down	Up	Flat	11.45%
Dec 12	C	Weak or Absent	Down	Flat	Down	12.76%
Dec 9	C	Weak or Absent	Down	Up	Down	12.32%
Dec 8	C	Weak or Absent	Down	Up	Down	12.06%
Dec 7	A	Weak or Absent	Flat	Up	Up	10.27%
Dec 6	B	Weak or Absent	Flat	Up	Flat	10.68%
Dec 5	C	Weak or Absent	Down	Up	Flat	11.41%
Dec 2	D	Weak or Absent	Down	Up	Flat	11.84%
Dec 1	B	Weak or Absent	Flat	Up	Up	9.75%
Nov 30	B	Weak or Absent	Up	Up	Up	8.42%