Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Mar 10	C	Strong	Down	Down	Down	12.94%
Mar 9	D	Strong	Down	Down	Down	14.06%
Mar 8	C	Weak or Absent	Down	Down	Down	12.45%
Mar 7	C	Weak or Absent	Down	Down	Down	12.72%
Mar 6	D	Weak or Absent	Down	Down	Down	12.89%
Mar 3	D	Weak or Absent	Down	Flat	Down	11.93%
Mar 2	C	Weak or Absent	Flat	Flat	Down	11.71%
Mar 1	B	Weak or Absent	Flat	Flat	Down	11.10%
Feb 28	A	Weak or Absent	Up	Up	Up	8.59%
Feb 27	A	Strong	Up	Up	Up	8.83%