Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Mar 24	F	Strong	Down	Down	Down	28.39%
Mar 23	F	Strong	Down	Down	Down	30.43%
Mar 22	D	Strong	Down	Down	Down	23.15%
Mar 21	D	Strong	Down	Down	Down	22.63%
Mar 20	D	Strong	Down	Down	Down	24.41%
Mar 17	C	Strong	Down	Down	Down	20.46%
Mar 16	D	Strong	Down	Down	Down	20.41%
Mar 15	C	Strong	Down	Down	Down	21.17%
Mar 14	D	Strong	Down	Down	Down	20.56%
Mar 13	F	Strong	Down	Down	Down	26.97%