Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Feb 24	A	Strong	Up	Up	Flat	9.83%
Feb 23	A	Strong	Up	Up	Flat	10.08%
Feb 22	A	Strong	Up	Up	Flat	10.27%
Feb 21	C	Strong	Flat	Flat	Down	11.41%
Feb 17	A	Strong	Up	Up	Up	9.66%
Feb 16	A	Weak or Absent	Up	Up	Up	9.66%
Feb 15	B	Weak or Absent	Up	Up	Up	10.42%
Feb 14	B	Weak or Absent	Up	Up	Up	10.51%
Feb 13	B	Weak or Absent	Up	Up	Up	9.87%
Feb 10	C	Weak or Absent	Flat	Flat	Flat	11.41%