Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 8	D	Strong	Down	Down	Down	34.96%
May 5	D	Strong	Down	Down	Down	40.00%
May 4	D	Weak or Absent	Down	Down	Down	43.46%
May 3	F	Weak or Absent	Down	Down	Down	30.64%
May 2	D	Weak or Absent	Down	Down	Down	22.51%
May 1	D	Weak or Absent	Down	Down	Down	21.71%
Apr 28	C	Weak or Absent	Down	Up	Up	16.76%
Apr 27	D	Weak or Absent	Down	Down	Flat	19.24%
Apr 26	C	Weak or Absent	Down	Down	Flat	18.79%
Apr 25	D	Weak or Absent	Down	Down	Down	20.51%