Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 22	D	Strong	Down	Down	Up	27.94%
May 19	D	Strong	Down	Down	Up	29.06%
May 18	D	Strong	Down	Down	Up	27.04%
May 17	D	Strong	Down	Down	Up	27.27%
May 16	D	Strong	Down	Down	Up	31.81%
May 15	F	Strong	Down	Down	Down	35.62%
May 12	D	Strong	Down	Down	Down	38.42%
May 11	D	Strong	Down	Down	Down	37.27%
May 10	D	Strong	Down	Down	Down	31.56%
May 9	D	Strong	Down	Down	Down	36.16%