Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 24	D	Weak or Absent	Down	Down	Flat	18.86%
Apr 21	D	Weak or Absent	Down	Down	Up	17.54%
Apr 20	D	Weak or Absent	Down	Down	Up	18.04%
Apr 19	D	Strong	Down	Down	Up	18.39%
Apr 18	D	Strong	Down	Down	Down	21.45%
Apr 17	D	Strong	Down	Down	Down	20.83%
Apr 14	D	Strong	Down	Down	Down	21.01%
Apr 13	D	Strong	Down	Down	Up	18.24%
Apr 12	D	Strong	Down	Down	Down	20.26%
Apr 11	D	Strong	Down	Down	Flat	19.64%