Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 3	B	Strong	Up	Flat	Flat	0.85%
Aug 30	B	Strong	Up	Flat	Flat	1.01%
Aug 29	B	Strong	Up	Up	Up	0.53%
Aug 28	B	Strong	Up	Up	Up	0.26%
Aug 27	B	Weak or Absent	Up	Flat	Flat	1.25%
Aug 26	C	Weak or Absent	Up	Up	Up	0.41%
Aug 23	C	Weak or Absent	Up	Flat	Flat	1.45%
Aug 22	C	Weak or Absent	Up	Flat	Flat	1.32%
Aug 21	C	Weak or Absent	Up	Flat	Flat	1.45%
Aug 20	C	Weak or Absent	Up	Flat	Flat	1.65%