Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 6	C	Weak or Absent	Down	Up	Up	19.49%
Jun 5	B	Weak or Absent	Down	Up	Up	20.77%
Jun 2	C	Weak or Absent	Down	Up	Up	22.06%
Jun 1	C	Weak or Absent	Down	Up	Up	21.66%
May 31	C	Weak or Absent	Down	Up	Up	21.09%
May 30	C	Weak or Absent	Down	Up	Up	22.88%
May 26	C	Weak or Absent	Down	Up	Up	23.91%
May 25	C	Weak or Absent	Down	Down	Up	27.79%
May 24	D	Weak or Absent	Down	Down	Up	27.91%
May 23	D	Weak or Absent	Down	Down	Up	27.91%