Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jun 21	C	Weak or Absent	Down	Up	Up	17.23%
Jun 20	B	Weak or Absent	Up	Up	Up	15.00%
Jun 16	C	Weak or Absent	Down	Up	Up	16.72%
Jun 15	C	Weak or Absent	Down	Up	Up	17.54%
Jun 14	C	Weak or Absent	Down	Up	Up	18.49%
Jun 13	C	Weak or Absent	Down	Up	Up	18.25%
Jun 12	C	Weak or Absent	Down	Up	Up	19.75%
Jun 9	C	Weak or Absent	Down	Up	Up	18.49%
Jun 8	C	Weak or Absent	Down	Up	Up	18.99%
Jun 7	C	Weak or Absent	Down	Up	Up	19.24%