Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 6	C	Strong	Flat	Up	Flat	16.34%
Jul 5	B	Strong	Up	Up	Up	15.17%
Jul 3	B	Strong	Up	Up	Up	15.32%
Jun 30	B	Strong	Up	Up	Up	14.31%
Jun 29	C	Weak or Absent	Down	Up	Flat	17.32%
Jun 28	C	Weak or Absent	Down	Up	Up	16.72%
Jun 27	C	Weak or Absent	Down	Up	Flat	17.40%
Jun 26	C	Weak or Absent	Down	Up	Down	18.99%
Jun 23	C	Weak or Absent	Down	Up	Flat	17.94%
Jun 22	C	Weak or Absent	Down	Up	Down	19.09%