Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
May 30	C	Weak or Absent	Down	Up	Up	21.96%
May 26	C	Weak or Absent	Down	Up	Up	22.98%
May 25	C	Weak or Absent	Down	Down	Up	26.83%
May 24	D	Weak or Absent	Down	Down	Up	26.95%
May 23	D	Weak or Absent	Down	Down	Up	26.95%
May 22	D	Strong	Down	Down	Up	26.98%
May 19	D	Strong	Down	Down	Up	28.09%
May 18	D	Strong	Down	Down	Up	26.09%
May 17	D	Strong	Down	Down	Up	26.32%
May 16	D	Strong	Down	Down	Up	30.82%