Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Jul 20	B	Weak or Absent	Up	Up	Flat	14.55%
Jul 19	B	Weak or Absent	Up	Up	Flat	14.41%
Jul 18	B	Strong	Up	Up	Flat	14.41%
Jul 17	B	Strong	Up	Up	Up	13.24%
Jul 14	C	Strong	Up	Up	Flat	15.36%
Jul 13	B	Strong	Up	Up	Up	13.80%
Jul 12	B	Strong	Up	Up	Up	14.41%
Jul 11	B	Strong	Up	Up	Up	14.22%
Jul 10	B	Strong	Flat	Up	Flat	15.94%
Jul 7	B	Strong	Up	Up	Up	15.22%