Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 17	B	Strong	Up	Up	Flat	0.45%
Sep 16	B	Strong	Up	Up	Up	-0.45%
Sep 13	C	Strong	Up	Flat	Flat	0.77%
Sep 12	B	Strong	Up	Up	Up	-0.33%
Sep 11	B	Strong	Up	Flat	Flat	0.85%
Sep 10	B	Strong	Up	Up	Flat	0.65%
Sep 9	A	Strong	Up	Up	Flat	0.30%
Sep 6	B	Strong	Up	Flat	Flat	1.13%
Sep 5	B	Strong	Up	Flat	Flat	1.21%
Sep 4	B	Strong	Up	Flat	Flat	1.01%