Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Dec 26	B	Strong	Up	Up	Up	7.52%
Dec 22	A	Strong	Up	Up	Up	6.67%
Dec 21	B	Strong	Up	Up	Flat	8.77%
Dec 20	A	Strong	Up	Up	Up	8.55%
Dec 19	B	Strong	Up	Up	Flat	9.03%
Dec 18	A	Strong	Up	Up	Flat	8.90%
Dec 15	A	Strong	Up	Up	Up	8.81%
Dec 14	A	Strong	Up	Up	Up	8.81%
Dec 13	B	Strong	Up	Up	Flat	9.47%
Dec 12	A	Strong	Up	Up	Up	9.47%