Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Nov 2	A	Weak or Absent	Up	Up	Up	12.63%
Nov 1	A	Weak or Absent	Up	Up	Flat	13.34%
Oct 31	A	Weak or Absent	Up	Up	Up	12.53%
Oct 30	A	Weak or Absent	Up	Up	Up	12.49%
Oct 27	A	Weak or Absent	Up	Flat	Down	15.38%
Oct 26	A	Weak or Absent	Up	Up	Flat	14.65%
Oct 25	A	Weak or Absent	Up	Up	Flat	14.65%
Oct 24	A	Weak or Absent	Up	Up	Flat	14.40%
Oct 23	A	Weak or Absent	Up	Up	Up	13.29%
Oct 20	A	Weak or Absent	Up	Up	Up	12.49%