Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Dec 11	B	Strong	Up	Up	Flat	10.67%
Dec 8	A	Strong	Up	Up	Up	8.94%
Dec 7	A	Strong	Up	Up	Up	9.82%
Dec 6	A	Weak or Absent	Up	Up	Up	9.82%
Dec 5	A	Weak or Absent	Up	Up	Up	9.69%
Dec 4	A	Weak or Absent	Up	Up	Up	10.36%
Nov 30	A	Weak or Absent	Up	Up	Up	10.54%
Nov 29	C	Weak or Absent	Up	Up	Up	14.35%
Nov 28	C	Weak or Absent	Up	Up	Up	14.67%
Nov 27	C	Weak or Absent	Up	Up	Up	14.55%