Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Oct 19	A	Weak or Absent	Up	Up	Up	14.40%
Oct 18	A	Weak or Absent	Up	Up	Up	13.34%
Oct 17	A	Weak or Absent	Up	Up	Up	14.77%
Oct 16	B	Weak or Absent	Flat	Flat	Down	16.89%
Oct 13	A	Weak or Absent	Up	Up	Up	14.40%
Oct 12	B	Weak or Absent	Down	Down	Down	18.17%
Oct 11	A	Weak or Absent	Up	Up	Down	15.47%
Oct 10	B	Weak or Absent	Flat	Flat	Down	16.13%
Oct 9	A	Weak or Absent	Up	Flat	Down	15.53%
Oct 6	B	Weak or Absent	Flat	Down	Down	16.59%