MRIN Stock Discussion
Marin Software Incorporated Description
Marin Software Incorporated operates a cloud-based digital advertising management platform. Its Revenue Acquisition Management platform offers integrated digital advertising management solutions for search, display, social media, and mobile advertising. The company's platform consists of various modules, including Revenue Connect module that helps advertisers automate and streamline their ability to capture revenue data from a range of sources, such as ad servers, analytics systems, CRM platforms, and third party databases; Campaign Management module, which provides the digital advertiser with a unified interface to create, manage, and optimize campaigns across a range of publishers; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Optimization module, which helps advertisers manage bids across publishers. The company offers Marin Enterprise, which provides digital advertisers to manage large-scale advertising campaigns; and Marin Professional that is designed for rapid deployment and offers customers a complete workflow, analysis, and optimization solution for managing digital advertising. It also provides professional services, including certifying third party platform providers for customer revenue data integration; and support and customer services, such as training and delivering day-to-day platform support. The company sells its solutions directly to advertisers and to agencies in a range of industries. Marin Software Incorporated was founded in 2006 and headquartered in San Francisco, California.
Industry: Software - Application
Keywords: Social Media CRM Digital Marketing Online Advertising Digital Advertising Professional Services Customer Services Data Integration Optimization Solution Mobile Advertising Campaign Management
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